Madhuri Singh
Founder & Managing DirectorMadhuri Singh hails from Dehradun and comes from a defence background, which has shaped her discipline, resilience, and strong value system. After marrying into a Bihar family, she deeply embraced Bihar’s rich culture—right from Chhath Puja to its authentic local cuisine.
While travelling frequently for work, Madhuri often found herself missing the simple, healthy traditional snacks she had grown fond of, especially Bhuja. During the Covid-19 lockdown in 2020, this longing turned into an idea—to revive and reintroduce Bihar’s traditional snacks in a modern, hygienic, and scalable form.
Her journey is driven by one belief: Traditional food deserves a global platform.
Shashi Kant Kumar
The Head of Operations & Co-FounderHailing from the historic land of Chhapra, Bihar, Shashi Kant Kumar comes from a humble farming background. Growing up in a farmer’s family, he developed an innate understanding of grains, quality soil, and the true taste of pure food from a very young age.
Academically, Shashi completed his B.Sc (Science Graduate) in 2023, followed by a technical specialization with an Advance Diploma in Industrial Safety. Currently, he applies this discipline in the corporate world as a Safety Supervisor. His professional training has taught him that whether it is a construction site or the human body—safety standards cannot be compromised.
While working away from home, Shashi deeply missed the authentic, wholesome ‘Bhuja’ (traditional snacks) of Bihar. Observing the market flooded with unhygienic and processed junk food, his instincts as a Safety Expert kicked in. He realized that the traditional roasting methods of Bihar were not just healthy but inherently safe and nutritious.
Driven by a shared vision to bring unadulterated, local flavors to every household, Shashi joined forces to handle the core operations, production standards, and quality controls of the brand, ensuring that every bite of our snacks delivers safety, health, and unmatched local taste.